Match the term with the best suited description: An analysis that compares a firm's performance against that of other firms in the same industry A. Profit margin A measure of short-term liquidity; describes a company's ability to pay short-term debts B. Return on Equity (ROE) Demonstrates how effectively a firm is specifically using its long-term assets (property, plant and equipment) d. Current ratio D. Time trend analysis Describes the portion of sales that is retained as accounting profit (net income) - the portion that remains after paying all costs and expenses. E. Return on Assets (ROA) Describes how efficient a firm is in using its assets to generate earnings (net income). F. Operating margin G. Peer-group analysis H. Total asset turnover ratio 1. Fixed asset turnover ratio