A. Return on Assets (ROA) B. Profit margin Match the term with the best suited description: An analysis that compares a firm's performance against that of other forms in the same industry A measure of short-term liquidity: describes a company's ability to pay short-term debts Demonstrates how effectively a firm is specifically using its long term assets (property plant and equipment) Describes the portion of sales that is retained as accounting profit (net income) - the portion that remains after paying all costs and expenses, Describes how efficient a firm is in using its assets to generate earnings (net income). Operating margin D. Peer-group analysis E. Total asset turnover ratio F. Time trend analysis G. Fixed asset turnover ratio H.Current ratio 1. Return on Equity (ROE)