Matching

Setting up a smooth supply chain will be a key factor in making this new specialty good section profitable. For each distribution function below, identify the goal of that function.

15. Select best trade-off of speed and cost.	a. Inventory Management
16. Efficient handling of the goods and efficient distribution of goods to customers.	b. Warehousing
17. Maintain low inventory levels while avoiding stock-outs.	c. Transportation

Word Bank

18. ____ In deciding between two sweaters with very similar color and fit, you buy the sweater that is priced at $69.59. You arent sure why it seemed like the best price. 19. ____ You bought an HP color laser printer at a very reasonable price but you are surprised and disappointed to discover how expensive replacement toner cartridges are and that you seem to need one every few months.

1. Psychological pricing
2. Captive pricing

20. Sue is almost ready to present her pricing research to the CMO. She has concluded that communicating brand value for these premium products is the key objective. While her findings from customer focus groups have revealed incredible enthusiasm for these new products, Sue has also found that the products the store will carry simply arent available in most of the markets where they will be sold, and the store will be importing these products in limited quantities due to the limited production capacity of the artisans. Based on this information, check the pricing strategy that is most appropriate for these products.

1. Price skimming
2. Promotional pricing
3. Odd number
4. Price leader
5. Penetration pricing

Please answer all of them