Question: Mickey Mouse vs. Darth Vader, Iron Man, and Buzz Lightyear V Subscribe Disney has three very distinct film series that are currently generating tremendous box

Mickey Mouse vs. Darth Vader, Iron Man, and Buzz

Mickey Mouse vs. Darth Vader, Iron Man, and Buzz Lightyear V Subscribe Disney has three very distinct film series that are currently generating tremendous box office success. They have their classic and Pixar animation, Marvel and Thor (Ironman is my fav ... but he's dead!), and Star Wars. How is Disney attempting to integrate these new characters and franchises into their theme parks. Is there a risk that these significant investments into the the theme parks could alienate the traditional Disney fan/consumer? Would you integrate them into the Disney brand and maintain a Branded House OR would you gofer a House of Brands

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