Matching terms. Match the term to the corresponding narrative.

A$.$ Tornado

B$.$ Whole Product

C$.$ Compelling Reason to Buy

D$.$ Bowling Alley

E$.$ Main Street

$1.$ The majority marketplace has taken off. A market leader has emerged, establishing the de facto standards, and this company gets much better margins than competitors.

$2.$ Represents a state of market saturation; competitors modify their standard offering to appeal to special segments.

$3.$ Your target customer's motivation for buying.

$4.$ This represents the complete set of products and services required to fulfill your target customer's compelling reason to buy.

$5.$ Includes specific market segments in the early majority that you want to target and who will help you specify and create the whole product