Material Link

https://1drv.ms/p/s!AstI20gQXggIhCo_ncQXfTCD-zpf?e=FvEaWm

W&A Chapter 8

1. Classification (Cluster analysis) (Use Data P08_15.xlsxDownload P08_15.xlsx)

Dataset link: https://1drv.ms/x/s!AstI20gQXggIhCxSsRJZmuMXXNES?e=FSdSZ4

4th Edition Ch 8. Q15 or 3rd Edition Q15

2. Discriminant Analysis

There are two parts to this question:

8 a. Solve W&A Example 8.8 using the data in the textbook for yourself. You should come up with the answer in the textbook.(Use Data WSJ subscribers data.xlsxDownload WSJ subscribers data.xlsx under Modules.)

Dataset link: https://1drv.ms/x/s!AstI20gQXggIhC7ncLdlrmxHa-Sb?e=WC9evA

b. You computed the optimal accuracy of the discriminant analysis in part a. Suppose WSJ wants to use discriminant analysis to maximize its expected revenue. Reformulate the GA model for this objective. Is accuracy the best measure for this? Solve this new problem with the following data:

	ADVERTIZING REVENUE
	Predict Pos	Predict Neg
Actual Pos	20	0
Actual Neg	-12	0