Question: Matt is a chiropractor and has just opened a new clinic in a strip mall location. You are a new graduate who has just stumbled
Matt is a chiropractor and has just opened a new clinic in a strip mall location. You are a new graduate who has just stumbled across the clinic website while searching for jobs. In the careers section, you notice the following statement: "Providing high quality service must be the highest priority for all employees of my clinic, whether they're greeting clients at the door or performing a chiropractic adjustment. Exceptional service will lead to customer satisfaction/customer loyalty. It's all about developing a long-term relationship with the client." Matt DeBacq, Doctor of Chiropractic Which of the following is a valid criticism of Matt's statement? Matt is using customer satisfaction and customer loyalty interchangeably. Long-term relationships are difficult to achieve in the alternative health industry. High quality service is subjective from client to client and therefore, cannot be obtained. Matt is assuming that all clinic employees must provide high quality service
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