Mattel, one of the largest toy manufacturers in the world, is a global organization. Review Mattel's web
Question:
Mattel, one of the largest toy manufacturers in the world, is a global organization. Review Mattel's web site, and the section for Investors (annual report and 10K), plus any recent news articles you can find on the company, and answer the following prompt:
Mattel effectively utilizes different methods of entering international markets including (fill in from one of the options below). Then support this statement.
Read the company 10K, annual report and examine their corporate web site generally. Then identify and define one of the methods (outlined in Section 3.2 of your textbook) that companies may use to enter international markets (importing and exporting; licensing and franchising; contract manufacturing and outsourcing; strategic alliances and joint ventures; foreign direct investment and subsidiaries; operating as a multinational business) and describe how Mattel uses that method. Your description needs to be specific; provide a detailed example.
Include a statement on how you think the COVID 19 virus impacts Mattel’s use of the method, or what it might suggest for future business decisions.
