Question: MAXIMUM Citations and reference - 25 or more You are required to present the following: a) Critically review the challenges that Go-Jek faces in the

MAXIMUM Citations and reference - 25 or more You are required to present the following: a) Critically review the challenges that Go-Jek faces in the light of changes in the environment of South East Asia. (50%) Theme - what are the general issues faced by GJ OR what are the strategies you feel GJ should take? External Analysis - PEST What are the political situation in SEA (Example) and how it will affect GJ (Analysis) When you write you have academic reference...citation Five Forces You want look at the impact of each force ( Buyer power) How is it impacting -Academic Reference and citation Conclusion - Opportunities and threats. Two paragraphs /Table of the opportunities and threats Internal Analysis -RBV Model What is the core competence? (What is required for the business to run)

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