MBA MARKETING MANAGEMENT 601 TERM PROJECT Task Identify a service or manufacturing organization in Ghana seeking to become more competitive, achieve rapid growth and increase market share. Making reasonable assumptions develop a 3-Year Marketing Plan which could help the organization achieve the above goals. Your Marketing Plan should be guided by the following format: Executive Summary 1.0 Situation Analysis 1.1 Internal Analysis Organizational Audit Resource Audit Marketing Audit 1.2 External Environmental Analysis Market Analysis Competitor Analysis Customer Analysis Macro Environmental Analysis 1.3 SWOT Analysis 2.0 Marketing Objectives (Provide Justification) 3.0 Marketing Strategy (Provide Justification) 4.0 Marketing Tactics / Action Programmes (Provide Justification) 5.0 Implementation Plan 6.0 Marketing Budget & Financial Projections 7.0 Monitoring, Evaluation and Control You will be required to present your Marketing Plan in class. You also will be required to submit one bound and one soft copy of the plan to your lecturer