Question: MC Qu . 0 8 When segmenting a broad product - market... When segmenting a broad product - market, it is especially important that marketers

MC Qu.08 When segmenting a broad product-market...
When segmenting a broad product-market, it is especially important that marketers create segments
Multiple Choice
where the members of a given segment are as diverse as possible.
that are small in size.
that are the same with respect to their responses to marketing mix variables.
that are operational.
that are simple.
MC Qu.08 When segmenting a broad product-market... When segmenting a broad

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