Question: MC Qu . 1 3 - 1 3 When an upscale window treatment... When an upscale window treatment business wanted to introduce some new product

MC Qu

. 13 - 13

When an upscale window treatment...

When an upscale window treatment business wanted to introduce some new product lines, the marketing team looked to the Internet to find industry trends, not only in window coverings but in current window technology and sizing. The type of information the marketing team was using is referred to as

Multiple Choice

secondary data.

surveys.

primary data.

focus groups.

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