Question: MC Qu . 2 7 Star Wars memorabilia has been continually s . . . Star Wars memorabilia has been continually successful since the first

MC Qu

. 27

Star Wars memorabilia has been continually s

. . .

Star Wars memorabilia has been continually successful since the first film was released in the

1970

,

and the most recent film releases have led to a massive increase in sales of toys and posters that are manufactured and sold by other entities. This is a result of

Multiple Choice

-

branding

brand licensing.

brand associations.

brand equity.

brand awareness.

MC Qu.27 Star Wars memorabilia has been continually s... Star Wars

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