McCormick All-Spice

Can someone help me make a perceptual map on McCormick All-Spice for STP strategy. I have answered the questions below and just need help with the perceptual map. The details are listed below thanks.

These are the product items:

Himalayan Pink Salt, Sea Salt, Black Pepper, and Peppercorn Medley,Basic (Essentials) Tier, $14.99

Everything in theBasic tier,plus certain seasonal and exotic spices, is available in theGold (Fancy) tier for $29.99.

Everything in the Gold tier plus gourmet spices like gold flakes, black truffle, and/or white truffle,Platinum is priced at $49.99.

• https://shop.mccormick.com/collections/all-products

The base tier necessities pack from McCormick currently costs $11.95, so we increased the price to $14.99 to include shipping and handling. For the purpose of encouraging customers to subscribe, the in-store pricing will rise to $14.99. Platinum includes dehumidified packing and same-day shipment.

Strive for simplicity and clarity. Keep each part simple and get to the point quickly. The list below contains some important concepts to cover, not necessarily in this order. 0 Introduce the basics of your new product idea 0 Product item or product line? Cover branding and packaging decisions and justify. 0 Which function(s) does it perform? Which need(s) does it satisfy? 0 Pictures, where appropriate, help the audience visualize the product. 0 Situation analysis 0 Internal environment: only cover the most important information about your company that your audience needs to understand the rest of the presentation. 0 External environment: Briey discuss PEST, focusing only on what is most relevant to your new product idea, and how these factors represent opportunities or threats. 0 Given the situation analysis, what is your product objective (from innovation matrix)? What type of innovation does this suggest and how does your new product help your company reach this objective? 0 STP strategy 0 Describe the VALS target segment(s) for your new product and justify. 0 Use a perceptual map to show where your new product item or line is positioned relative to direct competitors. 0 Why is this position uniquely appealing to your target segment(s)? o How will the marketing mix (4 Ps) help to establish this position? 0 Pricing decisions (see Full Marketing Plan Guidelines for details as needed) 0 Provide your suggested retail price for each product item. How did you arrive at this? 0 Explain how all pricing decisions are consistent with product/brand image. 0 Place decisions (see Full Marketing Plan Guidelines for details as needed) 0 Briey summarize your selected marketing channel(s) and justify. o How does your choice of marketing channel t with your target segment(s), pricing decisions, product/brand image, and product characteristics? 0 Promotion decisions (see Full Marketing Plan Guidelines for details as needed) 0 Show your proposed IMC campaign and its main message. 0 Provide a draft of an ad (it can be print, audio, video, web-based, etc.). . Which medium or media will carry the ad and why? . Explain any other elements from the promotional mix you plan to use. 0 Make it clear how these promotional elements are consistent with each other and with the product/brand image