Question: McCormick & Co.: Deploying Artificial Intelligence in New Product Development Case Questions Introduction New product development for the approximately 500 product developers located at the

McCormick & Co.: Deploying Artificial Intelligence in New Product Development Case Questions Introduction New product development for the approximately 500 product developers located at the companys twenty laboratories in fourteen countries across five continents is the equivalent of searching for a needle stack. Jim Martin, director of Global Creative Intelligence was mandated to deploy Artificial intelligence (AI) in developing new products in partnership with IBM Research. Jim was faced with three managerial dilemmas:

1. How should he get the companys product developers to trust the findings of AI?

2. How could he teach and train AI to become smarter?

3. How should he deal with the global-local dynamics at McCormick in launching AI- engineered products?

Assignment questions After you have reviewed the case, please answer the following questions:

1. What are the business drivers for McCormick in deploying AI and what is their AI roadmap per the case?

2. How can McCormick get their AI deployment to improve its performance?

3. How should McCormick address the following strategic questions:

a. What should be done to help the current product developers trust and adopt the AI solution? Should the product developers role change? If yes, how? b. How should McCormick deal with the global-local dynamics in launching AI-engineered products?

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