McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50.

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McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50. How would you describe this pricing strategy?

What segmentation variables are being used?

Related Book For answer-question

Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Posted Date: Apr 07, 2023 12:07 AM

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McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50.

Question:

Expert Answer:

The pricing strategy used by McDonalds is known as a price skimming strategy which involves set... View the full answer

Principles of Marketing

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