Question: McDonalds started providing few menu items and simple facilities. Over time their menu has increased in complexity and their restaurants have become more elaborate. Along

McDonalds started providing few menu items and simple facilities. Over time their menu has increased in complexity and their restaurants have become more elaborate. Along come new chains like Checkers or Rally's. This is an example of which the following concepts:

Group of answer choices

Category killers

Off price retailing

Wheel of retailing

Retail life cycle

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