MCQ7 MLIN13 08 2021 Marketers utilize three basic criteria for assessing opportunities in global target markets: current segment size and growth potential, potential competition, and: Select one alternative: Jurisdiction and anti-trust laws O Infrastructure and politics Feasibility and compatibility O Incipient and latent markets Culture and subcultures MCQ8 MLIN13 08 2021 Incipient market are: Select one alternative: ...are markets that will emerge if a particular economic, demographic, political or sociocultural trend continues o....those markets in wich customer needs are already being served by one or more companies. 0 ...are markets characterized by high level of political instability and corruption. o ...are markets that can not be served because of high level of tariff and non-tariff barriers. 0 ...are markets in which demand would materialize if an appropriate product were made available. MCQ9 MLIN13 08 2021 When advancing to foreign markets companies need to develop appropriate targeting strategy. If a company is basing its targeting strategy on the existence of a mass market that can be served with a marketing mix of standardized elements, pursuing undifferentiated target marketing - the company is then using: Select one alternative: O marketing-to-one global marketing concentrated global marketing O differentiated global marketing o standardized global marketing diversified global marketing