Measuring social class can be difficult due to social class inconsistency. A person's desire to participate in a social class creates many expectations, and they may face problems they can or cannot meet. Overprivileged consumers are those who have income or assets at least 30% greater than the median for their desired class. Underprivileged consumers are those who earn at least 15% less than the median of the same class.

• Discuss what you believe are potential problems faced by overprivilegedand underprivileged consumers. Use examples in your discussion.