Media in the 21st Century Considering how media is changing due to the digital revolution, do new
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Media in the 21st Century Considering how media is changing due to the digital revolution, do new media channels change how a marketer should plan a mass advertising campaign? Do you think companies have the experience in new channels or should they use agency specialists? Explain why or why not
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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