. Media Objectives - This section relates media to the overall advertising plan in terms of the specific goals of the media strategy. You should address:

• The target audience to be reached in terms of demographics, psychographics and message weight(goals for GRPs, impressions or other measures of audience exposure)
• Which type of media continuity/scheduling pattern is needed to meet campaign objectives (i.e. Continuous, Flighting or Pulsing pattern) with a rationale
• Any special geographic weighting, if needed
• Degree to which paid media will have to support other IMC approaches (events, word-of-mouth, etc.)

* our target audience are college students aged 18 to 25 Both male and female

product : Nokia's phones