Question: Media planners use research such as _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Media planners use research such as ___________________. Account planners use research such as ___________________.
Claritas' PRIZM classification / Nielsen TV ratings
Nielsen TV ratings / Claritas' PRIZM classification
Look-Look's ethnographic study / VALS classification
Claritas' PRIZM classification / VALS classification
Nielsen ratings / Numeris radio ratings

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