Question: MekTech is a U . S . - based electronics company. It is planning to introduce a new home theatre system in a foreign country.
MekTech is a USbased electronics company. It is planning to introduce a new home theatre system in a foreign country. It has identified Mexico and Canada as the easiest foreign markets to enter; however, it only wants to launch the system in one country. Which of the following parameters should the company most likely consider to determine the growth potential of these foreign markets?
a
Political uncertainty
b
Expropriation potential
c
Sociocultural differences
d
Purchasing power
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