Men food shop differently than women, preferring to buy just enough for the next couple of meals and sticking to brands they know, regardless of price. Could this be a lack of confidence in the kitchen or brand loyalty? Could it be emotional connections with products they grew up seeing in their homes?

2. As men are doing more grocery shopping, a task which has traditionally been left to women, are there other areas in the household where men are taking a greater responsibility as well?
   2. Housework?
   4. Child care?
   6. Other?
5. If men are taking more responsibility in the household, why do you think this is so? Is it changing male values or essentially trying to help overworked wives and girlfriends?