Mental health ranks as the third most common form of morbidity among Filipinos. Create or propose...
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Mental health ranks as the third most common form of morbidity among Filipinos. Create or propose a social marketing campaign for mental health by presenting the stages of value co-creation, targeting Filipino young adults ages 18-24, that belong to the lower middle class. These are students and young professionals that lack awareness of the seriousness of mental health concerns and with limited access to professionals. Please be mindful of identifying the stages of value co-creation as you present your social marketing campaign idea. Stages of Value co-creation: Value co-discovery Value co-design Value co-delivery Tips: 1. We have discussed this during class by identifying the relevant social issue, choosing a strategic partner or affiliate, and delivering or executing the proposed campaign idea. 2. It helps if you develop the big idea and a creative headline to go along with the proposed social marketing campaign. Mental health ranks as the third most common form of morbidity among Filipinos. Create or propose a social marketing campaign for mental health by presenting the stages of value co-creation, targeting Filipino young adults ages 18-24, that belong to the lower middle class. These are students and young professionals that lack awareness of the seriousness of mental health concerns and with limited access to professionals. Please be mindful of identifying the stages of value co-creation as you present your social marketing campaign idea. Stages of Value co-creation: Value co-discovery Value co-design Value co-delivery Tips: 1. We have discussed this during class by identifying the relevant social issue, choosing a strategic partner or affiliate, and delivering or executing the proposed campaign idea. 2. It helps if you develop the big idea and a creative headline to go along with the proposed social marketing campaign.
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Value CoDiscovery Identify the relevant social issue Mental health awareness and access to support among Filipino young adults aged 1824 from the lowe... View the full answer
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