Question: Mercedes was asked to develop a medium - term marketing objective for her department. She came up with the following. The department needs to increase

Mercedes was asked to develop a medium-term marketing objective for her department. She came up with the following. "The department needs to increase ad revenues by 8 percent over the next quarter and can do this by developing relationships with Colgate-Palmolive, Kimberly Clark, and Unilever" Which of the three aspects of developing a quality marketing objective has Mercedes accomplished?
Multiple Choice
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Mercedes was asked to develop a medium-term marketing objective for her

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