Question: Mercedes was asked to develop a medium-term marketing objective for her department. She came up with the following: The department needs to increase ad revenues

Mercedes was asked to develop a medium-term marketing objective for her department. She came up with the following: The department needs to increase ad revenues by 8 percent over the next quarter and can do this by developing relationships with Colgate-Palmolive, Kimberly Clark, and Unilever. Which of the three aspects of developing a quality marketing objective has Mercedes accomplished?

Multiple Choice

1. constant

2. innovative

3. specific

4. reliable

5. maintainable

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