Meredith is opening a high end shoe store specializing in designer shoes. Which approach is probably the wisest strategy for the marketing efforts of this company?

Question $20$ options:

a$)$

Bi$-$segment strategy since the company won't be able to sell to just one segment to survive.

b$)$

Unsegmented strategy since everyone wears shoes.

c$)$

Multi$-$segment strategy since she could concentrate on persons wanting shoes for different reasons.

d$)$

Single$-$segment strategy since only women with high disposable incomes would be a prospective customer.