Question: Meredith is opening a high end shoe store specializing in designer shoes. Which approach is probably the wisest strategy for the marketing efforts of this

Meredith is opening a high end shoe store specializing in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?
Unsegmented strategy since everyone wears shoes.
Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
Single-segment strategy since only women with high disposable incomes would be a prospective customer.
Bi-segment strategy since the company wont be able to sell to just one segment to survive.

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