Merlion Bubble Tea' is a new bubble tea store that has launched with five outlets in Singapore. Their customers can buy bubble tea at these outlets or order for home delivery. For the first six months, the business has been operating successfully with an initial focus on people living around the neighborhood, and now management plans to grow the business. They are interested in adding new items to their menu that Singaporean customers would like, including snacks and finger food. The management team have conducted some initial market research and know that most of their existing customers are students and young adults, who value convenience, quality products and who are also 'tech-savvy'. Outline and discuss the key steps involved in developing a digital and social-media marketing plan for 'Merlion Bubble Tea'. Additionally, propose two (2) digital marketing campaigns - one organic campaign and one paid campaign - to support the proposed expansion. Include one SMART-based objective for each campaign that the campaign will aim to achieve.