Message Composition: Selecting Words [LO-4] In the following sentences, replace weak terms (in italics) with stronger words. 4-33. The two reporters (ran after) every lead enthusiastically. 4-34. The (bright) colors in that ad are keeping customers from seeing what we have to sell. 4-35. Health costs (suddenly rise) when manage- ment forgets to emphasize safety issues. 4-36. Once we solved the zoning issue, new business construc- tion (moved forward), and the district has been flourishing ever since. Message Composition: Selecting Words [LO-4] Rewrite these sentences to replace the clichs with fresh, personal expressions. 4-37. Being a jack-of-all-trades, Dave worked well in his new sales job. 4-38. Moving Leslie into the accounting department, where she was literally a fish out of water, was like putting a square peg into a round hole, if you get my drift. 4-39. It's a dog-eat-dog world out there in the rat race of the asphalt jungle