Messaging Strategy Assignment: Using the company Nike for which you created your situational analysis research and objectives, create a strategy overview of your integrated marketing campaign.

Your strategy overview must have the following elements:

• 1000 to 1500 words
• Transforms the objectives into a persuasive argument
• Details the target audience
• Explain why consumers feel the way they do about the product or brand
• Detail how that psychological understanding should guide the copy and visuals of advertising.
• Give examples of how the strategy starts to come alive for consumers, without jumping ahead to the detailed tactics that will be fleshed out in your final presentation.
• Include a title page or heading that states the names of all team members, the assignment title, the date composed, and a word count.
• Provides a 1-2 sentence promotional marketing strategy statement
• Use APA citation.