Company Name: Champion (Brand) Objectives Assignment: Using the same large company for which you completed situational analysis research, create three objectives for your integrated marketing campaign Role: You are one of the assigned marketing team members within our Creative Sports Marketing Firm Audience: Your boss, the Marketing Director Format: Memo Task: Your supervisor liked the work you completed on the situational analysis and he wants you take your analysis to the next step and develop three objectives for the marketing campaign Your Objectives Assignment must have the following elements: One objective aligned with sales (SMART objective) I Two objectives focused on brand equity (Promotional Marketing objectives one based on the purchase funnel the other on a brand attribute). Rationale for each objective highlighting which area of your research assisted you in formulating this objective Use APA citation style (each objectives should have at least one source cited from your research paper when writing your rationale statement)