Method is a company producing products that limit the amount of negative impact on the environment. Its product line includes dishwashing liquid, cleaners, hand soap, and laundry detergent, to name a few. Method is exploring offering a line of environmentally friendly clothing, mostly T$-$shirts, shorts, and long pants for both men and women. Its research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Method likely be using?

Question $4$Answer

a$.$

Personality characteristics, motives, and lifestyles

b$.$

Social class variables

c$.$

Family life cycle, social class, and religion

d$.$

Geographic location

e$.$

Age, sex, and socioeconomic characteristics