Method is a company producing products that limit the amount of negative impact on the environment. Its product line includes dishwashing liquid, cleaners, hand soap, and laundry detergent, to name a few. Method is exploring offering a line of environmentally friendly clothing, mostly T$-$shirts, shorts, and long pants for both men and women. Its research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Method likely be using?

Geographic location

Age, sex, and socioeconomic characteristics

Social class variables

Personality characteristics, motives, and lifestyles

Family life cycle, social class, and religion