Metrics 5.3 Question Help Estimating if a Customer is Active detected. The customer etter formally as the contract, decided not to renew the 2 For marketers who have customers with contracts like a cell phone company) contract the customers ang the money Four customers have been selected from your CRM database. Based on customer is most likely to be active in the time period? Im Click the icon to view the purchase activity table to the probably they will be active in an upcoming period based on this estimate, which Based on our sima t ome with the probably of customer bong active is mostly to be active in the time perio Estimating if a Customer is Active For marketers who have customers with contracts (like a cell phone company), it is generally easy to understand if a customer has defected the customer either formally quitst Four customers have been selected from your CRM database. Based on their purchase activity with your company, calculate the probability they will be active in an upcoming pl Click the icon to view the purchase activity table Click the icon to view the additional information Based on our estimate, customer with the probability of customer being active 1% is most likely to be active in the time period. (Round to one decimal place.) 0 More Info - X Number of Time period for purchases in calculating Customer ID Number of months in observation period Time period of most recent purchase whether observation period customer will be active Customer A Customer B Customer C Customer D Print Done hydinlich