Metrics 5.3 Question Help Estimating If a Customer is Active For marketers who have customers with contracts (like a cell phone company), it is generally easy to understand if a customer has defected the customer either formally quits their contract, decides not to renew their contract, or the customer stops paying their monthly bill. Four customers have been selected from your CRM database. Based on their purchase activity with your company calculate the probability they will be active in an upcoming period. Based on this estimate, which customer is most likely to be active in the time period? DIE Click the icon to view the purchase activity table. Click the icon to view the additional information Based on our estimate, customer with the probability of customer being active % is most likely to be active in the time period. (Round to one decimal place.) Customer ID Number of months in observation Time period of most recent purchase Number of purchases in observation period Time period for calculating whether customer will be active 13 13 period 10 O Customer A Customer B Customer C Customer D N