Metrics Exercise $-5$ minutes $($individually or with a partner$)$

You, the advertiser, purchased ad space for a total cost of $$1,000.$ The publisher $($the site that shows your display ad$)$ promises $100,000$ impressions. $100$ people clicked on your display ad$.10$ people bought something from those $100$ clicks. Also, another $10$ people that DID NOT click on your display ad also bought something.

Calculate CTR$,$

Calculate the CPM

Calculate the VTC rate

Calculate cost$/$conversion $($hint: for this calculation, industry standards do not factor in vlew$-$through conversions$)$ STUKEnT