MGMT 497

9. Use the template to create an IFE matrix for Coca-Cola. Be sure to list ten strengths and ten weaknesses. Use the information you developed in the last two assignments plus the information from the book. Unlike the EFE, you will have to use old information from the book to complete this assignment. Do not worry that Strength and Weakness uses older information than Opportunities and Threats. It does not matter for learning the concepts. You may use internet sources to help you, but your submission must be your own. Beware of copying any entire or part of an IFE you find for Coca-Cola as this will have serious repercussions. Like before, table 3-7 lists possible outside sources for use in finding additional information, but SCSU does not subscribe to any of them. Some are nevertheless still available for free on the internet, while others are not. You are NOT expected to use any outside source you have to pay for. Include the 2 financial strengths and 2 financial weaknesses you determined in assignment 8 plus any significant income and balance sheet information, or other financial information from the textbook.

BE SURE TO INCLUDE SIGNIFICANT FINANCIAL FACTORS YOU DECIDED WERE A STRENGTH OR WEAKNESS IN THE LAST ASSIGNMENT, BUT NOT ALL FINANCIAL FACTORS ARE SIGNIFICANT ENOUGH TO BE IN YOUR IFE.

Like the EFE, you will have to assign values to each of the factors. Your numbers will have a direct impact on your final strategy, so be as precise as you can.