MGMT $507-$ Spring $2024$

Mishari Alnahedh

Zara: Super$-$Fast Fashion: Case Guidelines

Below is a guideline on how to tackle the Zara case questions.

What are the main activities in the value chain for fashion clothing $($from raw material to retailing$)?$ Which activities are undertaken by the companies that own the leading brands of fashion clothing? Why do mass$-$market fashion companies mostly outsource manufacturing?

What is Zara's strategy? What role does vertical integration play in this strategy?

How sustainable is Zara's competitive advantage? What changes in Zara's strategy or its management systems, if any, would you recommend?

Make recommendations based on case facts, using clear logic and reasoning. Make sure that you address the challenges faced by Zara, as mentioned in the case. Vague answers, random hunches, and too general recommendations will receive ZERO points.