MGT $499-$ Spring $2022$

Craft Beer Case Questions

Answer the following questions in full sentences in Q&A format. Be sure to apply key strategic management concepts and language.

$1.$What are the strategically relevant components of the U$.$S$.$ and global craft beer industry macro$-$environment? $($ Market size & growth, segmentation & acquisitions, scope of rivalry, regulatory environment$)$

$2.$ What is competition like in the craft beer industry? Which of the five competitive forces is strongest? Which is weakest? What competitive, forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

$3.$ What key factors may determine the success of a start$-$up or smaller, craft brewery?

$4.$ What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks?

$5.$ Identify the strategic issues facing craft brewers in $2020.$ What effects may these issues have on the industry?