Question: Michael built a high - quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like.
What's a likely reason for his ad not being frequently displayed?
He hasn't supplied a link for the ad.
His bid for the ad is too low.
Users may be misspelling his keywords.
He has too much information listed in his ad assets.
Michael built a high-quality ad with an excellent keyword list. He's

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