Question: Michael Porter developed the five competitive forces to help organizations in their strategic decision-making process. Describe the main purpose of the five forces model? Discuss

Michael Porter developed the five competitive forces to help organizations in their strategic decision-making process. Describe the main purpose of the five forces model? Discuss how the five competitive forces affect average profitability in the airline industry? Might weak forces increase profits in the industry? Might strong forces reduce industry profits? Which of the five forces do you think is strongest in the airline industry? Explain.

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