Michael Porter's five forces analysis is an important tool:

a) that considers a firm's strengths and weaknesses along with the opportunities and threats that exist in the firm's environment.

b) for executives to analyze strategic groups in order to understand gaps in the industry that represent untapped opportunities.

c) for analyzing how much profit potential exists in an industry.

d) for evaluating profit potential of an organization's various business units or product lines. f

e) or organizing factors within the general environment and identifying how these factors influence industries and the firms within them.