Question: Microsoft Edge, Mozilla Firefox, Google Chrome, Apple Safari, and Opera are examples of _____. a. search engines b. Web browsers c. operating systems d. uniform

Microsoft Edge, Mozilla Firefox, Google Chrome, Apple Safari, and Opera are examples of _____.

a.

search engines
b.

Web browsers
c.

operating systems
d.

uniform resource locators

In the context of Web marketing, the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

a.

click-through impression
b.

cost per click
c.

cost per thousand
d.

click-through rate

Hypersocial organizations leverage the power of _____.

a.

online communities
b.

bricks-and-mortar retailing
c.

online advertising
d.

search engines

Identify one component of a social media information system (SMIS) that is not included in other information systems.

a.

Software.
b.

Hardware.
c.

Procedures.
d.

User communities.

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