Microsoft Surface is a series of touchscreen-based personal computers and interactive whiteboards designed and developed by Microsoft. Microsoft first announced Surface at an event on June 18, 2012, presented by former CEO Steve Ballmer in Milk Studios Los Angeles. Surface was the first major initiative by Microsoft to integrate its Windows operating system with its own hardware, and is the first PC designed and distributed solely by Microsoft.

Sales of the first generation Surface did not meet Microsoft's expectations, which led to price reductions and other sales incentives. The resultant Surface Pro 3 succeeded in garnering a great interest in the Surface line, making Surface business profitable for the first time.

You are now required to do research of the historical background of Microsoft Surface in terms of IMC core objective or values, business growth, sales/innovation, competitive review, advertisement or other promotional activities. You must highlight the sustainability and ethical aspects of business.

you are required to develop a full IMC strategy for Microsoft company considering it's flagship product of Microsoft Surface. can you please make it a little bit long . thank you