microwave sell for 200 dollar (has a unique design or features from Samsung, 2 microwave for 350 dollar)

What is the Product Class: convenience, specialty, shopping, unsought?

Product Life Cycle

What is stage of the PLC? Introduction, growth, maturity, decline

Brand: (define & explain)

what type of a brand is being used

family or individual brand?

price objective

• Profit-oriented pricing
• Sales-oriented pricing
• Status-quo pricing

Will you use Penetration pricing or skimming price? Explain the one selected and justify your choice.

• What Special Pricing tactics will be used? Odd-even pricing, Price bundling, seasonal pricing etc.

Level of distribution intensity

• Intensive distribution
• Exclusive distribution
• Selective distribution

• Which type/s of media will be used and Why? Television, Magazine, Newspaper, Internet, Radio, Outdoor media
• What will be offered to the Consumer and why? Consider the use of Coupons, Rebates, Premiums, Loyalty rebate programs, Frequent buyer program, Contests, Sweepstakes, Sampling, Point of Purchase promotion