Mid term short answer hints 1. How do you manage customer relationships and capture customer Value. 2. Explain the four major steps in designing a customer-driven marketing strategy. 3. How do you manage and measure the marketing return on investment? 4. Briefly explain the following statement: "Too much information can be as harmful as too little." 5. Why should a company care about the macroenvironment? 6. How can a marketer use and analyze marketing information for the buying decision? 7. What are the major influencer of the business buyer in the marketing environment? 8. Identify the major social criticisms of marketing. 9. Define strategic planning. Discuss the steps involved. 10. What are the five requirement for effective market segmentation 11. What are the four important product mix dimensions for a company? 12. What are the four important product mix dimensions for a company