Mini Case : Analyzing consumer markets :

Please choose the right answer :

Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jims lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.

102. Refer to Mini-Case 7-1. Hadleys views about cars are an expression of the ____ factors that affect consumer buying behavior.

1. cultural
2. social
3. organizational
4. personal
5. psychological

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103. Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _____ reference group.

1. Aspirational
2. primary
3. associative
4. dissociative
5. secondary

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105. Refer to Mini-Case 7-1. Hadley is exhibiting _____ behavior.

1. need-satisfying buying
2. complex buying
3. habitual buying
4. dissonance-reducing buyer
5. variety-seeking buying behavior

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106. Refer to Mini-Case 7-1. When looking for information, Hadley used _____ sources.

1. primary and secondary
2. public and personal
3. commercial, public, and personal
4. experiential and public
5. personal and experiential

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107. Refer to Mini-Case 7-1. Which of the following would describes Hadleys consideration set?

1. a van with an eight-cylinder engine that will seat six or more
2. all vans with 8-cylinder engines
3. all vans, no matter what size engine they have
4. any van that will seat six or more
5. any van made by Chevrolet