MINI CASE APPLE Please answer the following three questions You are recommended to read Mini Case 6 Apple What is Next (pg 471) in your textbook and do additional research to form your arguments Below is the list of the recommended reading but you are also expected to do some external research, especially from the following respectable sources listed below What is important is the analysis rather than a summary of the case facts Submissions should be around 1,500 words in length excluding tables Please submit your reports in the related Dropbox links on D2L no later than June 27, 7 00 PM Good luck Recommended Sources to Study Case Analysis How to Conduct a Case Analysis (textbook page 460 470) Please make sure you review case analysis techniques before starting your work you will especially need to check the ratio analysis section for Question 2 MiniCase 6 Apple Whats Next (textbook page 471) This Mini Case will give you some ideas on the company Apple Company Annual Reports You can find online on the company website Other sources of external information for your research Please have a total of at least 4 5 citations from any of the following resources The Economist Harvard Business Review Wall Street Journal Forbes Fortune BusinessWeek Time QUESTIONS Make a SWOT analysis table for Apple In a paragraph briefly explain your findings Please calculate and show the following ratios for Apple for the years 2017 2020 Briefly explain your findings and what they mean for the company Note Do not just copy and paste the ratios or visuals from a website It is important to show your numbers and calculations Return on Assets Total Assets Turnover Financial Leverage Index What are the sources of competitive advantage for Apple Are they sustainable, why or why not

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Question: MINI CASE: APPLE Please answer the following three questions. You are recommended to read Mini Case 6: Apple: What is Next? (pg: 471) in your

MINI CASE: APPLE

Please answer the following three questions. You are recommended to read Mini Case 6: Apple: What is Next? (pg: 471) in your textbook and do additional research to form your arguments. Below is the list of the recommended reading but you are also expected to do some external research, especially from the following respectable sources listed below. What is important is the analysis rather than a summary of the case facts. Submissions should be around 1,500 words in length excluding tables. Please submit your reports in the related Dropbox links on D2L no later than June 27, 7:00 PM. Good luck!

Recommended Sources to Study

Case Analysis: How to Conduct a Case Analysis (textbook page: 460-470): Please make sure you review case analysis techniques before starting your work; you will especially need to check the ratio analysis section for Question 2.
MiniCase 6 Apple: Whats Next (textbook page: 471): This Mini Case will give you some ideas on the company.
Apple Company Annual Reports: You can find online on the company website.

Other sources of external information for your research: Please have a total of at least 4-5 citations from any of the following resources.

The Economist
Harvard Business Review
Wall Street Journal
Forbes
Fortune
BusinessWeek
Time

QUESTIONS

Make a SWOT analysis table for Apple. In a paragraph briefly explain your findings.
Please calculate and show the following ratios for Apple for the years 2017-2020. Briefly explain your findings and what they mean for the company. Note: Do not just copy and paste the ratios or visuals from a website. It is important to show your numbers and calculations.
1. Return on Assets
2. Total Assets Turnover
3. Financial Leverage Index
What are the sources of competitive advantage for Apple? Are they sustainable, why or why not?

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